Keith Lucas

Vice President of Sales and Marketing, PCCA

Keith Lucas became the Vice President of Sales and Marketing for PCCA in August of 2018, after serving as Vice President of Marketing for Carolinas Cotton Growers Cooperative in Raleigh, North Carolina. Originally from Southern Alabama, Keith is a graduate of Auburn University and has had the opportunity to work in many areas of the cotton world. Keith has served on many NCC and CCI committees and boards over the past decade. Keith and his wife Susan reside in Lubbock, Texas, and have three children, Rett, Katie, and Maggie.